Paula Blankenship
The book
The company

Heirloom Traditions Paint

Founded in 2013 at Paula's kitchen table, now a leader in paint made for the novice painter — beautiful results, even if you've never painted before.

Shop ALL-IN-ONE PaintSee it in action
Shelves of ALL-IN-ONE Paint jars inside the Heirloom Traditions Company Store
the jar that started it →

  • No prep. No priming.

    The ALL-IN-ONE formula combines what once was multiple steps into one product. Just clean & paint.

  • The guesswork, taken out.

    A limited palette of trendy colors and the proper tools — because the biggest issue is knowing what a job needs.

  • Taught, not just sold.

    Techniques, live videos, and befores-and-afters — so your first project succeeds. Thousands of tutorials and counting.

  • 2013
    FOUNDED IN A KITCHEN
  • 2021
    EMPLOYEE-OWNED (ESOP)
  • 75 yrs
    MANUFACTURER ACQUIRED
  • 1 of few
    WOMEN-OWNED IN PAINT
The Heirloom Traditions Company Store beside the Taylorsville factory
The legacy

Built to outlast her

In 2021 Paula gave the company to the people who build it — an employee stock ownership plan, a rarity in the industry. With its own manufacturing in Taylorsville, Kentucky, the company she started to keep her son busy now carries hundreds of families.

“Our paint products are designed with the painter in mind — remembering that the biggest issue is understanding what is needed for a job.”

— Paula